Gianni Foti and ethical fashion: Elisabetta Franchi's Animal Free approach
Can you be elegant without feeling guilty? At Gianni Foti we believe so! We are a boutique that loves fashion, but above all we love making conscious choices. In this article we talk about ethical fashion and how our store embraces the Animal Free philosophy promoted by Elisabetta Franchi. Get ready to discover how style and respect for animals can go hand in hand in a glamorous and sustainable way.
What is ethical fashion and why is it important?
When we talk about ethical fashion , we mean an approach to fashion that respects values such as environmental sustainability and animal welfare. In short, it is fashion that is good for both the wearer and the planet (and its inhabitants!). Think about it: a piece of clothing can be beautiful, but what is its value if an animal had to suffer or the environment had to be polluted to make it?
More and more people are asking themselves this question. It is no coincidence that a recent survey found that 92% of Italians would refuse to buy from brands without ethical and environmental policies ( Is Sustainable Fashion really becoming fashionable? - ESG360 ). In practice, the vast majority of consumers want to be able to show off fashionable clothes without feeling guilty.
Following ethical fashion therefore means making more conscious purchases: from ecological fabrics to dignified working conditions for those who produce our clothes, up to respect for animals by avoiding materials of animal origin where possible. Among the many facets of sustainable fashion, today we focus in particular on the Animal Free philosophy, or a cruelty-free fashion towards animals.
Elisabetta Franchi's "Animal Free" approach
One of the designers we most admire for her ethical commitment is Elisabetta Franchi . Her brand, much-loved for its all-Italian elegance, is also at the forefront when it comes to cruelty-free fashion. Elisabetta Franchi has joined the Animal Free Fashion initiative promoted by LAV (Lega Anti Vivisezione), which encourages brands to abandon the use of materials of animal origin in their collections. This project includes different levels of certification based on the materials eliminated: from the first step of giving up fur (level V ) to the goal of not using any animal materials, not even silk or wool (level VVV+ ) ( An ethical rating for fashion, Lav launches the web showcase of the "animal free" style - Focus.it ). The more animal materials a brand avoids, the higher its ethical rating will be.
Well, Elisabetta Franchi has already reached the second level (VV) of this Animal Free rating. What does it mean? Basically, she has said no to fur and goose down in her clothes. Have you ever seen those luxurious coats with fur trim or super soft down jackets? In her case, they are 100% fur-free and feather-free : she uses high-quality synthetic fur and alternative padding instead of goose down, obtaining the same warmth and softness but without cruelty. But it doesn't end there: the designer from Bologna has also introduced innovative materials such as synthetic leather for dresses, sweaters and skirts, and creates bags and small accessories without using real leather or other animal derivatives. The result? Glamorous, feminine and trendy collections that make both the wearer and their animal friends happy.
Elisabetta Franchi thus demonstrates that fashion can be elegant and animal-friendly at the same time. Her commitment has earned her recognition from LAV with a high ethical rating and, above all, has won the hearts of many conscious fashionistas. Seeing a major Italian brand become the standard-bearer of the Animal Free philosophy is a great confirmation that the world of fashion is changing for the better, one step at a time.
Gianni Foti: style, quality and sustainable values
In our Gianni Foti store we carefully select the brands to offer you, giving importance not only to style and quality, but also to the values they represent. For us, fashion does not only mean following the latest trends, but also embracing a broader vision of respect and responsibility. This is why we are proud to offer our customers brands like Elisabetta Franchi, which combine luxury and ethical commitment.
When you come to Gianni Foti, you can find Animal Free and sustainable collections without having to give up beauty and elegance. We love telling customers the story behind the garments: knowing that a coat is made without animal fur, or that a warm down jacket does not contain feathers but a cruelty-free padding, gives a whole other value to that product. It means wearing something you can be proud of, because it reflects our principles.
Our boutique has always paid attention to artisanal quality and the search for the best materials. Today we add to these elements a special attention to sustainability : we believe that a garment should make not only the wearer feel good, but also the world around us. This is why our selection looks favorably on brands that reduce environmental impact and respect animals. Ethical fashion for us is not just a trendy label, but a concrete commitment.
An invitation to discover ethical fashion by Gianni Foti
In short, the commitment to more ethical and animal-friendly fashion is a reality at Gianni Foti. And the best part? You don't have to sacrifice style to embrace these values: you can have both! If you also want to make a difference with your shopping choices, we invite you to come and visit us in store. Visit the Gianni Foti boutique and discover with your own eyes our sustainable and quality collections. Our team will be happy to guide you through beautiful garments that respect animals and the environment, for a 360° fashion experience: beautiful on the outside and good on the inside.
We look forward to sharing our passion for a more conscious and glamorous fashion!